NOT A PARTY is an original project planned to be a unique experience for the audience, providing surprises, musical shows, artistic interventions and prizes throughout the night. As the title suggests, it is not a party, but rather a true “festival of details”. Two editions were produced in Rio de Janeiro. During each event, following a script, whoever arrived at the venue was invited to pick a fortune card, which invited them to a type of activity.

​

Participants could schedule a designer to create a piece of art and then have it tattooed, they could watch a sexy show at an individual erotic booth, they could blow off some steam by destroying old monitors in the anti-stress room or even pick three friends to be on a professional photoshoot. Additionally, the cards could grant free drinks, rituals involving shots of absinth, bottles of champagne and even great discounts at clothing stores, after the event.

​

The event featured concerts with DJs João Brasil and Giordanna Forte, and a dance performance from the Passinho Dream Team, led by the singer Lellê. But there was so much more: several performances and artistic interventions were the highlight of both editions, with emphasis on the "fofos", masked characters that circulated around the dance floor "gossiping", whispering by the participants ears, several details about what was going on in the event.

​

They invited random people to participate in experiments in secret booths and offered hints about what should be done, for example, when a red siren rang or when a piglet image appeared on the big screen, and other similar dynamics that always rewarded those who followed the clues.

​

Two other features were the "Silvio Santos moment", in which 10, 20 and 50 Real bills were launched over the dance floor, and the formation of a corridor of naked masked people, inspired by artist Marina Abramovic, through which people would enter the event. A crazy mix of stimuli and experimentation all round.

​

NOT A PARTY was supported by major brands such as Heineken, Chandon, New Era, Reserva and Ellus.