With the concept "Be whoever you wish to be", the Coke box offered the participants the experience of recording a video clip expressing themselves through dance. Upon entering the space, groups of up to 5 people chose a musical genre and had 1 minute to perform on an LED stage with incredible images developed to compose the video clip. The footage was edited and sent through WhatsApp so that the participants could share it on their own social networks. During the activation, there was also a scout that went around the festival inviting excited, stylish and authentic people to experience the Coke box without queuing, going through a fast pass.